EARTHDANCE FARMS
EarthDance is a nonprofit organization with a mission of creating food equity through educating farmers and providing gardening training for all ages. This campaign publicizes the the Pay What You Can Farmstand, a community event that provides organically grown fruits and vegetables to community members. The objective is to publicize the event through featuring a digital recipe booklet, designing a t-shirt and tote bag, and increase brand awareness through engaging with community members on social media.
Using EarthDance's digital recipe booklet, Instagram users can use #EarthDanceFoodie and upload photos of their meal creations to share with followers.