MISSOURI BICENTENNIAL SOCIAL

The Missouri 2021 Bicentennial Ice Cream Social, hosted in Vandalia, Missouri, featured 198 local businesses across 92 Missouri counties. The objective of the campaign is to inform and encourage Missouri residents to attend the community event. At the Social, attendees can engage with local vendors in-person and online, such as mo!'s, using the #ScoopsAcrossMissouri hashtag on social media. 

mo's! featured a unique ice cream cone label for the Social to increase brand awareness for customers to visit their booth.

mo's! ICE CREAM PACKAGING
#SCOOPSACROSSMISSOURI FLAVOR QUIZ
mo's! MERCHANDISE
mo's! STORE LOCATION

mo's! ice cream brand is an example of a local vendor at the Ice Cream Social Event. mo's! is named after Missouri's two-letter state abbreviation and is known for their signature strawberry, chocolate, and vanilla flavors.

Attendees can engage with mo's! throughout the Social with an interactive quiz that will match their personality to a classic flavor. Results can be shared on social media using #ScoopsAcrossMissouri.

mo's! sells a variety of branded merchandise for customers to purchase and show their support of local Missouri businesses.