ST. LOUIS ART MUSEUM
The goal of the St. Louis Art Museum project is to create advertising and marketing materials that resonate with new target customers. Currently, the majority of people who visit the St. Louis Art Museum are 18-30 year olds and 55+ year olds who have a passion for art and aesthetics. The St. Louis Art Museum would like to appeal to middle aged men and women who are on business trips, have little art knowledge, and like to explore the city they are in. The museum wants to engage and interact with the new target audience through the core message of the campaign: entering a world through art and taking a break from the busyness of their daily lives. The campaign emphasizes learning about the world and time periods at the Art Museum and how it’s a relaxing and stress-free outing with no cost. Through strategic placement across various channels, including social media, print ads, and email marketing, the objective is to ensure maximum visibility and reach for the St. Louis Art Museum.
PRINT
“Calling all Impressionism fanatics! We are so excited to announce that The Monet Exhibit is coming to the Saint Louis Art Museum from April 1 to June 10. Claude Monet’s most iconic works, from Water Lilies to Woman with a Parasol, will be showcased for visitors to see. Tickets are $10 and are now available to purchase on slam.org. We can’t wait to share this world with you.”
EMAIL MARKETINGSOCIAL MEDIA
POSTCARD & MEMBER BOX
“MOOD BOARD SERIES 1/10 • The Romanticism art movement originated in Europe and served its peak from 1800-1850. Some of its most recognizable characteristics include its emphasis on individualism, emotions, the natural world, and mystery. Romanticism is one of the many artistic movements that we offer at the Saint Louis Art Museum. So, what are you waiting for? Enter the world of Romanticism art with us today.”
